Film trailers are designed to entice the target audience. A film trailer does not give too much away but just enough to get the audience gripped and leave them wanting to watch the film when it’s released. Trailers consist of a series of selected shots from the film being advertised. Since the purpose of the trailer is to attract an audience, usually the most exciting, funny or noteworthy parts of the film are used in the trailer but only short parts so there are no spoilers. A trailer has to attract the audience’s attention in less than two and a half minutes. This is the maximum time allowed by cinemas. However, each studio is allowed to exceed the time limit once I year if they feel it is necessary for a particular film.
The term “trailer” originated because they used to be shown at the end of a film. However, this practice did not last long because audiences used to leave at the end of films. Trailers are now shown before the film, but the name has stuck.
The first film trailer was shown in a US cinema in November 1913. The advertising manager for the Marcus Loew theatre chain, Nils Granlund, produced a short promotional film for the musical “The Pleasure Seekers”. Granlund was also first to introduce trailers for motion pictures using a slide technique. Only the highest profile films had trailers made for them because production companies could only be bothered to spend the extra effort and money with films they thought would be most popular. However, nowadays, every film has a trailer made for it.
Up until the late 1950s, trailers consisted of various key scenes from the film being advertised and descriptive text describing the story. Most trailers had some form of narration and feature powerful voiceovers.
In the early 1960s, textless, quick-editing and montage trailers became popular and the face of motion picture trailers changed!
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